Case study — BDAZZLING
Two tones, one case
Personal project, beauty packaging. A contour and a highlighter share one case, one gold closure, and one gesture. Kept apart by a thin wall; kept together by a common object.
- Client
- BDAZZLING
- Year
- 2023
- Role
- Packaging & product design
- Discipline
- Packaging, Product, Industrial design
- Read
- 4 min read
BDAZZLING Conture & Highlighter is a self-initiated packaging study: two twist-up sticks, contour and highlighter, housed in a single slim horizontal case. The brief was mine. The question was whether two products used in the same gesture could share an object without compromising either.
“Contour and highlighter are a pair in the routine, not on the shelf. The packaging was the first thing catching up with the ritual.
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The object
Personal project · beauty packaging · product renders
Why two in one case
Contour and highlighter are used together inside the same thirty seconds of the same routine. Most brands ship them as two separate sticks in two separate boxes: two purchases, two packages, two places to lose one. Housing the pair in a single horizontal case keeps the ritual intact and puts the two sticks somewhere they can find each other.
- The footprint of the pair is roughly the same as a single oversized stick, so the bag weight is flat.
- An internal divider keeps the two formulas from migrating into each other over time.
- The gold end caps twist off independently, so the contour can be opened without exposing the highlighter, and vice versa.
The five concerns, in order
01/Separation
A wall between two tones
A thin internal divider runs the length of the case, giving each stick its own cavity. The two products share a case without sharing a residue.
02/Protection
Acrylic over pigment
The outer shell is clear acrylic, tuned thick enough to take a bag drop without flexing into the sticks. The sticks themselves sit in PP cartridges, twist-up from each end.
03/Closure
Two gold end caps, independent
Each end cap twist-seats to one of the two cartridges. The closes are independent, so the routine can open one, apply, close, open the other, without thinking about which end is which.
04/Orientation
Reads correctly either way up
The case is symmetrical across its long axis. The label reads from one side, the mirror reads from the other. The user never has to find the correct orientation before using.
05/Label
One wordmark, two products
A single cream band around the middle carries the BDAZZLING monogram and the pair name. The product identities live inside, in the color of each stick. The outside stays quiet.
Numbers
Case length
fits a closed palm
Case height
slim enough to sit flat in a bag
Products per case
contour + highlighter
Gesture
the routine, not the shelf
Drawings before renders
Every dimension was drawn before it was lit. The technical sheet (Packaging Conture, Bianca Masrsha, 04 May 2023) locked the case length, the divider wall thickness, the cartridge clearance, and the gold end cap seat before any of the renders asked a material question.
Packaging Conture · orthographic · Bianca Masrsha · 04 May 2023
Finish
Prototype only. Dimensions locked, materials specified. The pair completes a three-object BDAZZLING study: a blush stick with its own grip, a foundation bottle with its own pump, and a contour and highlighter pair that finally share one case. Next step is a tooling quote and a short production run.